Phoenix Arizona

Desperate Housewives’ Eva Longoria to Highlight the 21st National Hispanic Women’s Conference by quotes

 Desperate Housewives’ Eva Longoria to Highlight the 21st National Hispanic Women’s Conference

The Hispanic Women’s Corporation (HWC) is hosting the 21st National Hispanic Women’s Conference on Oct. 12-13 at the Phoenix Convention Center. The two-day conference, supported by the city of Phoenix, is the largest gathering of Latinas in the country and will provide leadership and professional development to more than 2,000 participants while raising funds for college scholarships to benefit Latinas. The conference kicks-off Oct. 12 with a Youth Leadership Conference targeting approximately 400 local area school students.

The event will feature a corporate luncheon on Friday, Oct. 13. The luncheon will honor three dynamic Latinas: Eva Longoria, Julie Stav and Maria Marin.

Qwest Communications is sponsoring a special appearance Friday, Oct.13 featuring the guest of honor and the Latina Visionary and Community Empowerment award recipient, actress Eva Longoria, star of the mega hit Desperate Housewives. “I am honored to be part of this important conference that educates and improves the lives of Latinas,” said Longoria. “We are committed to the Hispanic community and are very proud to bring successful Latina Eva Longoria,” said Hector Placencia, director of Hispanic marketing for Qwest.

This year, State Farm Insurance Co., will present the conference honorary luncheon chair and international financial expert Julie Stav. She is the founder and owner of Retirement Benefit Systems, a financial planning firm, and Julie Stav Inc., an educational communications company. She is also an author, host of a daily radio show and a featured guest on the ABC, NBC, CBS, CNN, FOX, Univision and Telemundo networks.

Maria Marin will receive this year’s Latina Excellence Award for her successful career and contributions to the Hispanic Women’s Corporation. She is considered one of the leading motivational trainers in the world on the subject of “Personal Empowerment” and “The Art of Negotiation.” Marín is a national newspaper columnist, who writes on personal growth topics for women. Her column “Mujer Sin Límite,” (Women Without Limits) is published weekly in the top markets throughout the U.S. and Puerto Rico.

“Latina Power: The Billion Dollar Market” is this year’s conference theme. “It celebrates and recognizes our strong and important financial contributions to society,” said Alexis Parra, conference chairwoman. The conference will highlight influential Latinas who will share their stories of success. There also will be a series of workshops on financial planning, professional development, entrepreneurship, leadership and more.

“The National Hispanic Women’s Conference serves as a source of inspiration, empowerment, and wealth building, both personally and professionally,” said Linda Mazon-Gutierrez, president of the Hispanic Women’s Corporation. This year more than 45 scholarships will be awarded to students locally and nationally ranging from $1,000 to $10,000. This year’s scholarship winners will be majoring in business, engineering, nursing, liberal arts, education, medicine and the sciences.

The conference also will host a two-day Latina Art and Cultural Exhibit, an Expo Center, and will present a unique and colorful Dillard’s and Latino Future Fashion Show and Reception on Oct. 13.

Key sponsors for the conference include: APS, Arvizu Advertising & Promotions, Arizona Department of Health Services Office of Tobacco Education and Prevention, Blue Cross Blue Shield of Arizona, Canyon Ranch Resort, Cox Communications, Ford Motor Company, General Motors and UAW Delphi, La Voz, Maricopa County Community Colleges, Prensa Hispana, Qwest, State Farm Insurance Co., Univision, Wal-Mart Stores, Inc., Wells Fargo, The Arizona Republic, and 12 News.

The Hispanic Women’s Corporation was founded in 1981 and is a model organization, recognized as a 501 © (3) nonprofit corporation known for being a proactive leader in the development of Hispanic women. HWC empowers women through its commitment to the culture by promoting higher education, community involvement, professional advancement and leadership development for the improvement of Latinas’ cultural quality of life. For more information on the HWC, registration or to purchase tickets to the fashion show, please visit

Phoenix Convention Center Hosts Open House by quotes

Phoenix Convention Center Names Deputy Director of Sales and Marketing and Client Services Manager by quotes

Phoenix Convention Center Names Deputy Director of Sales and Marketing and Client Services Manager

Kathy Schultheiss has been named deputy director of sales and marketing and Larry Garcia has been named client services manager of the Phoenix Convention Center.

Prior to joining the Phoenix Convention Center, Schultheiss served as vice president of Convention Sales and Marketing for Qwest Center Omaha in Omaha, Neb. and began her career in the hospitality industry as director of Sales at Holiday Inn in North Platte, Neb.

With more than 15 years of experience specializing in sales and marketing in the hospitality industry, Schultheiss heads an aggressive sales and marketing program for the Phoenix Convention Center and interfaces daily with the Greater Phoenix Convention and Visitors Bureau and downtown hotels to maximize event activity in the center.

Schultheiss is a certified meeting professional and certified hospitality sales professional.

“Kathy brings a proven, successful track record in convention sales and we are delighted to have her on our team,” said Jay Green, director, Phoenix Convention Center Department.

Prior to being named client services manager, Garcia served as operations manager for Symphony Hall and Orpheum Theatre. He also served as the event services manager and as operations manager at Phoenix Municipal Stadium.

With more than 20 years of experience specializing in event facility problem solving, Garcia now oversees the convention center’s client services section which includes direct supervision of event managers and event representatives.

Garcia is a 2004 graduate of the Public Assembly Facility Management School and an active member of the International Association of Assembly Managers.

“Larry is a seasoned professional and his experience in the convention center industry is critical as we open Phase One of our expansion,” said Green. “We congratulate him on his promotion.”

In addition to the Phoenix Convention Center, the City of Phoenix Convention Center Department also owns/operates a family of venues including seven downtown parking garages and Phoenix Stages (Symphony Hall, Orpheum Theatre and Herberger Theater Center).

The Phoenix Convention Center’s current $600 million expansion will elevate it into the top 20 convention centers in North America. When the expansion is complete in late 2008, the convention center will feature nearly 900,000 square feet of exhibition and meeting space.

For more information about the convention center, visit or call 602-262-6225.